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Aiming Big with Small Cars: Emergence of a Lead Market in by Rajnish Tiwari PDF

By Rajnish Tiwari

ISBN-10: 331902065X

ISBN-13: 9783319020655

ISBN-10: 3319020668

ISBN-13: 9783319020662

This ebook specializes in the small automobile phase of India's automobile to give an explanation for the emergence of lead markets. The authors contend that the present realizing of lead markets doesn't sufficiently clarify the enterprise practices which are born out of the intensified globalization of innovation. Lead markets are thought of an important for the worldwide diffusion of latest items and this ebook investigates even if sustainable lead markets may also emerge in constructing economies, and if that is so, lower than which stipulations. The authors query the traditional knowledge and suggest updates and extensions to the lead marketplace idea to raised mirror the altering flooring realities on ground.

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Extra info for Aiming Big with Small Cars: Emergence of a Lead Market in India

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Academy of Management Review, 15(4), 603–625. , & Va¨likangas, L. (2007). In praise of resource constraints. MIT Sloan Management Review, 48(3), 15–17. , & Wicki, B. (2008). What passes as a rigorous case study? Strategic Management Journal, 29(13), 1465–1474. , & Ramamurti, R. (2011). Reverse innovation, emerging markets, and global strategy. Global Strategy Journal, 1(3/4), 191–205. Greenstein, F. , & Polsby, N. W. ). (1975). Strategies of inquiry. Handbook of political science. London: Addison-Wesley.

While lead markets so far have been predominantly used either by academic institutions for macro-level economic studies or by government institutions for policy purposes, the framework developed here enables greater usage of the lead market advantages by for-profit firms. 2 Research Design Since our study deals with a young, emerging and complex phenomenon, and has set itself a challenging and daunting task of questioning conventional wisdom, propagated by some of the most renowned scholars in the field of business management, we saw it as an imperative to try putting the study on a relatively sure footing by making use of a wide array of enquiry instruments for conducting inductive research (cf.

1999). New perspectives on the innovation strategies of multinational enterprises: Lessons for technology policy in Europe. Research Policy, 28(7), 751–776. Michie, J. ). (2003). The handbook of globalisation. Cheltenham: Edward Elgar. Nayyar, D. (2007). Globalization and free trade: Theory, history, and reality. In A. ), Globalization and the myths of free trade: History, theory and empirical evidence (pp. 69–84). New York: Routledge. , Meso, P. , & Wiredu, G. O. (2011). Mobile banking adoption in the United States: Adapting mobile banking features from low-income countries.

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Aiming Big with Small Cars: Emergence of a Lead Market in India by Rajnish Tiwari


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